Big Flavor, Bold Growth: Non-Traditional Franchise Opportunities at Bojangles

Content:

1 What Are Non-Traditional Locations?
2 Why Bojangles Is a Concept Fit for Non-Traditional Spaces
3 Proven Success in Non-Traditional Venues
4 The Business Case for Non-Traditional Expansion
5 What Support Does Bojangles Offer?
6 What’s Next for Bojangles?

Bojangles is known for bold Southern flavors, from our hand-breaded chicken and made-from-scratch biscuits to our iconic iced tea. But our growth story goes far beyond the traditional restaurant model. As we continue to expand across the country, one of the most exciting aspects is bringing our chicken and breakfast concept to all types of spaces, including non-traditional franchise opportunities in venues like airports, travel centers and universities.

These high-traffic environments offer new ways for Bojangles owners and operators to reach guests on the move. Our ability to deliver the distinct Bojangles experience in non-traditional locations reflects the efficiency of our operations, flexible design, and a craveable, quality menu suited for guests who want a quick, satisfying meal without compromising on flavor.

What Are Non-Traditional Locations?

Non-traditional locations refer to foodservice venues outside the typical standalone restaurant model. For Bojangles, these include:

Airports
Travel Centers
Universities and College Campuses
Food Courts
Sports & Entertainment Venues

In each of these environments, guests are on the go, looking for satisfying, quick and quality meals – and Bojangles delivers exactly that.

Why Bojangles Is a Concept Fit for Non-Traditional Spaces

Non-traditional venues demand speed, consistency, operational efficiency and, most importantly, a menu that people crave. Bojangles checks all those boxes.

High Demand for Comfort Food – Our chicken and breakfast concept offers what many travelers, students, visitors and employees want: food that’s quick, filling and flavorful. Our signature offerings, including our scratch-made biscuits, make us a go-to option for any time of day.
All-Day Breakfast and Menu Flexibility – With breakfast accounting for 29% of our total systemwide sales, Bojangles stands out in spaces with increased morning foot traffic. Unlike many QSR chicken brands, Bojangles offers three dayparts, promoting steady sales from open to close.
Customizable Footprints and Operational Efficiency – We offer scalable buildouts tailored to a wide range of non-traditional franchise opportunities. Whether it’s a compact layout for an airport terminal or a modular setup for a travel plaza, our diverse restaurant formats meet the needs of nearly any space. Plus, our streamlined operations require fewer employees and allow for efficient high-volume service.
Brand Recognition in the Southeast and Growing National Awareness – With a prominent reputation in the Southeast and a growing presence across the nation, Bojangles is a fan-favorite chicken and breakfast franchise. As we expand into new markets, our bold flavors and Southern charm quickly win over customers and build on our existing brand affinity. In high-traffic venues, name recognition and a distinctive offering help Bojangles stand out from the crowd.

Proven Success in Non-Traditional Venues

Bojangles has already laid a strong foundation in the non-traditional space. Our beloved brand has already built a strong presence in several airports, including Charlotte Douglas International Airport, where foot traffic from frequent travelers translates to consistent volume and brand visibility.

We’ve also established successful locations in travel centers, where road-trippers, truck drivers, and commuters appreciate fast, high-quality meals during their journeys. These sites often have minimal competition and serve guests who are looking for more than a gas station snack. With a presence in several Love’s Travel Stops and similar locations, Bojangles has demonstrated its flexibility and ability to thrive in markets that are often overlooked by more traditional franchise brands.

The Business Case for Non-Traditional Expansion

Franchising in non-traditional spaces offers unique advantages, including:

Reduced competition in niche, high-traffic environments
Lower real estate and construction costs for compact footprints
Faster buildout timelines and fewer permitting challenges
Built-in customer bases that drive steady sales volume
Expanded brand exposure in new regional and national markets

Whether you’re a seasoned franchisee looking to diversify your portfolio or a first-time operator seeking a high-potential opportunity, Bojangles’ non-traditional franchise models offer an exciting and scalable way to grow.

What Support Does Bojangles Offer?

Franchisees interested in non-traditional locations benefit from the leading support Bojangles provides, such as:

Tailored buildout and design plans based on location constraints and audience needs
Comprehensive training for your team and ongoing operational support
Marketing support with emphasis on driving awareness in non-traditional markets
Menu adaptation assistance to ensure efficient service in space-constrained environments

What’s Next for Bojangles?

With the recent opening of our first Las Vegas location and growth happening in other major markets like Houston and Los Angeles, Bojangles is no longer a regional brand — we’re becoming a national player. And as we continue expanding across the country, we’re partnering with experienced multi-unit franchisees and operators who are ready to reach new heights in the QSR franchise space with our proven chicken and breakfast concept.

Non-traditional development represents an exciting opportunity in today’s landscape, and Bojangles is uniquely positioned to lead in this space with modern restaurant formats, a craveable menu, and a proven track record in high-traffic environments.

If you’re looking to diversify your portfolio and capitalize on the next wave of QSR expansion, consider growing with Bojangles.