Airports, Travel Centers and Now a Military Base: The Non-Traditional Places Bojangles Is Growing

The next Bojangles restaurant you visit might not be along your usual commute or in a traditional shopping center. It could be at a travel center on a road trip, on campus at a college or university, inside an airport before a flight, or soon, on a military base.

As Bojangles expands into new markets, non-traditional development plays an important role alongside our traditional restaurant growth. It also expands what growth can look like, taking a nearly 50-year-old brand known for our Southern-style chicken, made-from-scratch biscuits and all-day breakfast into entirely new settings.

The latest example is a new four-unit agreement that will bring Bojangles to Norfolk, Virginia and Washington, D.C., including a milestone for the brand with our first restaurant on a military base.

Taking Bojangles Somewhere New

The four-unit agreement was signed with Faber, Coe & Gregg of Florida, Inc., an experienced operator group with restaurants, bars and retail businesses across more than 60 locations. The company already has experience operating brands including Dunkin’, Jimmy John’s, Wetzel’s Pretzels and Sonic in airports, transit locations, train stations and other non-traditional venues.

Now, Faber is bringing that experience to Bojangles. The agreement will introduce the brand to two notable environments — the Norfolk International Airport and, for the first time in Bojangles history, a military base. Two additional non-traditional restaurants are also planned as part of the six-year agreement.

Airports have also evolved into places where travelers can discover brands they may not encounter at home. With nearly 4.9 million passengers traveling through Norfolk International Airport in 2025, the new location gives Bojangles another opportunity to introduce its Southern roots and recognizable menu to consumers passing through the region.

Growth Doesn’t Have to Follow One Format

Franchise growth often centers on geography, whether that means entering a new state, expanding into a new market or adding another dot to the map. But growth can happen within a market, too, by creating more opportunities for a brand to operate in different settings.

Traditional standalone and inline restaurants remain an important part of our growth strategy, while airports, travel centers, military bases and other non-traditional venues create additional possibilities. Instead of only asking where Bojangles can grow next, non-traditional development opens the door to where else the brand can go.

A Familiar Brand in an Unexpected Place

An airport terminal and a highway travel center may have little in common with a traditional freestanding restaurant, but the fundamentals of the brand don’t change with the setting.

For nearly five decades, we’ve built the Bojangles identity around Southern flavor and hospitality. Hand-breaded chicken, made-from-scratch biscuits and Legendary Iced Tea® give the menu a clear point of view, while an established breakfast business gives guests another reason to choose the brand earlier in the day.

Breakfast accounts for approximately 30%* of system sales, making it a key part of the Bojangles business. That daypart takes on added relevance in travel environments, where early flights, morning commutes and road trips create dining occasions that begin long before lunch.

Bojangles has also grown to more than 885 restaurants across 23 states. As we explore new markets and formats, that established identity matters. The setting may change, but guests will know when they’ve walked into a Bojangles.

The Right Partner for a Different Kind of Growth

A different restaurant setting doesn’t change the importance of the operator behind it.

Bojangles is focused on partnering with seasoned franchise owners and restaurant operators with the experience and financial capacity to grow the brand thoughtfully. As non-traditional development creates new possibilities, finding partners who understand the environments they’re entering is especially important.

Faber brings decades of experience and a portfolio that already spans multiple restaurant concepts and non-traditional venues. That background positions the group to introduce Bojangles in new settings while bringing an established understanding of what it takes to operate within them.

Where Will Bojangles Go Next?

Franchise growth is often measured by the number of restaurants a brand opens or the new markets it enters. But where those restaurants show up can tell another part of the growth story.

For experienced restaurant operators, that means the opportunity to grow with Bojangles isn’t limited to one type of restaurant or one type of market. Fill out our inquiry form to learn more about our traditional and non-traditional markets available for franchising.

*The percentage of sales for the breakfast daypart for company-operated full-size restaurants serving the Boneless Chicken Only menu from December 30, 2024 – December 28, 2025. See the April 20, 2026 Bojangles Franchise Disclosure Document for more information.