Inside the Leadership Driving Bojangles’ Dynamic Chapter of Growth

Content:

1 A Leadership Story That Reflects the Brand’s Values
2 A Category Leader in the Chicken and Breakfast Industry
3 A Brand Built to Scale in Today’s Market
4 Looking Ahead

In a fast-changing QSR franchise landscape, strong leadership is often the difference between short-term buzz and long-term, scalable success. For Bojangles, that leadership is a defining advantage and a key reason why our brand continues gaining momentum with experienced operators across the country.

Recently, our CEO, José Armario, sat down with Fortune to share his journey from early restaurant roles to leading one of the nation’s most recognized brands in the chicken and breakfast industry. His story resonates with franchisees because it reinforces what they experience inside the system every day: a brand guided by operational discipline, strategic foresight and a commitment to supporting the people who run its restaurants.

A Leadership Story That Reflects the Brand’s Values

José’s path, from working in gas stations to becoming the CEO of a beloved national restaurant concept, is a testament to the power of hands-on experience. He understands restaurant operations at every level, and that experience shapes how Bojangles develops systems, supports franchisees and approaches growth.

His message is clear: success comes from consistency, execution and putting people first. Those principles have been deeply ingrained in our brand DNA for more than 45 years, but under José’s leadership, they’ve become a catalyst for the next chapter of our national expansion.

A Category Leader in the Chicken and Breakfast Industry

While the chicken category continues to surge, Bojangles holds a position others simply can’t match. Our brand’s combination of bold, Southern-inspired chicken and an all-day breakfast platform creates a unique niche in an otherwise crowded space.

Markets across the country, from Las Vegas to Denver to New York City, are embracing the Bojangles menu and operational model. With breakfast accounting for a significant portion of systemwide sales, franchisees benefit from diversified revenue and strong morning traffic, a key differentiator in the QSR segment.

A Brand Built to Scale in Today’s Market

Bojangles continues expanding with a clear strategy: grow with qualified multi-unit operators in high-potential markets and support them with systems designed for efficiency and consistency.

That strategy is paying off:

A modernized prototype and optimized kitchen design built for high throughput
A proven ability to enter major metro markets successfully
Strong digital and drive-thru innovation, including the AI-powered Bo-Linda™ ordering platform
A franchisee-focused approach guided by operational insights and real-time support

This combination of innovation and operational focus positions Bojangles as a brand built not just to grow, but to scale sustainably.

Looking Ahead

Bojangles’ momentum is rooted in a simple truth: strong leadership fuels strong brands. As our company continues building its national footprint, we remain committed to supporting franchisees with the tools, training and systems needed to thrive.

For those exploring new growth opportunities in the QSR space, Bojangles offers a rare combination of category strength, proven leadership and white-space availability.