Three Keys For Growing Chicken Franchise Business

Content:

1 Menu Diversification
2 Franchisee Support Systems
3 Innovation in Customer Service
4 Fulfilling Your Franchise Fantasy With Bojangles

The fast-food industry, and particularly the fried chicken sector, is fiercely competitive. With both established giants and growing chicken franchises alike competing to land sales, the market is saturated with options for investors. For potential franchise owners, understanding the growth strategies of chicken franchises is crucial to making informed decisions about where to place their capital.

Below, we’ll delve into three key areas of growth strategy–menu diversification, franchisee support systems, and innovation in customer service–and examine how Bojangles stands out among the best growing chicken franchises as a leader in each.

Menu Diversification

Bojangles’ has built their reputation on a menu that celebrates Southern comfort food, offering a unique blend of flavors that distinguishes them from other growing chicken franchises. While some competing brands attempt to keep up with flash-in-the-pan food trends, Bojangles continues to lean into their roots, creating a diverse menu that resonates deeply with their core audience of fried chicken fanatics, while also attracting new customers seeking quality meals.

Signature Offerings: At the heart of Bojangles’ menu is their famous Cajun-spiced, hand-breaded chicken, fried to perfection. Their commitment to quality and flavor has made Bojangles’ a standout in the growing chicken franchise market, but their fried chicken is only part of the story. Their delicious made-from-scratch biscuits are equally beloved and have become another hallmark of the brand, setting them apart from competitors who rely on pre-made or frozen alternatives. Add in their signature Fixins, breakfast sandwiches and desserts, and you’ve got an unbeatable menu that keeps fans coming back for more.

Breakfast All Day: Bojangles has honed a unique edge over other growing chicken franchises by accommodating diners in search of all-day breakfast. This strategy grants increased autonomy to patrons, allowing them to enjoy their favorite meals without arbitrary time-of-day restrictions imposed by other fried chicken franchises. Items like the Cajun Filet Biscuit and Bo’s Chicken & Biscuits have become iconic mainstays on Bojangles’ all-star menu, and guests love being able to enjoy either (or both!) at any time they deem suitable.

Limited-Time Offers (LTOs): Like their competitors, Bojangles’ uses LTOs to keep the menu fresh and exciting. Seasonal items like the delectable new Bo-Berry Cobbler create buzz and encourage repeat visits within a set time frame. Through LTOs, Bojangles is also able to experiment with their menu, testing to see what works, what doesn’t, and what may need to join the full-time lineup.

By simultaneously staying true to their roots and embracing innovation, Bojangles has cultivated a loyal customer base that appreciates their authenticity and quality. Investing in a franchise with such a strong and versatile menu can help franchisees stand out among the fastest growing chicken franchises.

Franchisee Support Systems

A franchisee requires various levels and types of support in order to be their best. Bojangles is a brand that understands how that support directly translates to consistent quality and operational excellence, and through their decades of experience, they have developed a comprehensive support system that is designed to help franchisees succeed from day one.

Training Programs: Bojangles offers an extensive training program for new franchisees and their teams. This includes hands-on training where franchisees learn everything from food preparation to customer service. Through Bojangles rigorous training program, franchisees come to truly understand the brand’s commitment to quality and consistency, ensuring that each new location delivers the same great experience every time.
Ongoing Support: Beyond initial training, Bojangles’ provides ongoing support in other crucial areas like operations and supply chain management; franchisees have access to a dedicated support team that helps them navigate challenges and optimize operations. Bojangles also makes marketing resources available, helping franchisees drive traffic locally and build their customer base.

Technology and Innovation: Bojangles’ has invested in technology to streamline operations and enhance the customer experience. For instance, the brand has partnered with major third-party apps like UberEats, GrubHub, and Postmates in order to meet evolving consumer demands and offer guests even more flexibility. Embracing emerging technologies while staying true to their Southern roots, Bojangles is able to improve efficiency while also helping franchisees stay competitive in an increasingly digital marketplace.

Innovation in Customer Service

For growing chicken franchises, customer service can be a make or break aspect of the business, and Bojangles has made it a priority to consistently deliver warm, memorable experiences that keep customers coming back. Their approach to customer service combines Southern hospitality with modern convenience, creating a unique and welcoming atmosphere.

Southern Hospitality: Bojangles is proud of their friendly, attentive service, reflecting the brand’s authentic Southern roots; employees are trained to go the extra mile in order to facilitate satisfying experiences. This focus on hospitality has been a major factor in building Bojangles’ ever-growing fanbase.
Speed and Efficiency: Bojangles puts a heavy emphasis on optimizing efficiency, particularly during peak hours, which is achieved via balancing speed and service. Their drive-thru lanes are also designed to minimize wait times, ensuring that guests can get their food quickly without sacrificing on quality.

The Bojangles App: For the Bojangles’ diehards out there, the Bojangles App is a must-have. Available on both Android and Apple, their mobile app allows customers to place orders ahead of time and skip the line, as well as earn discounts, offers, and even free chicken. These incentives help Bojangles stay current with the competition and engender increased brand loyalty.

Fulfilling Your Franchise Fantasy With Bojangles

In the cutthroat world of growing chicken franchises, Bojangles has been able to stay ahead of the curve by embracing their identity while also taking advantage of emerging trends and technologies. With a versatile, all-star menu and a franchisor that is committed to the long-term success of their franchisees, the case for a Bojangles franchise investment virtually makes itself. Facilitating genuinely positive interactions is at the core of what they do, and serving up the best of the best in Cajun-fried chicken and biscuits is how they do it.

Ready to stake your claim in the growing chicken franchise market? Bojangles can’t wait to hear from you. Head over to Bojangles franchise website to learn more about the franchise opportunity and download their infographic today!