Investing in a Breakfast Restaurant Franchise with Bojangles: The Smart Move

As the old saying goes, breakfast really is the most important meal of the day, and savvy entrepreneurs are taking notice. With an ever present demand for quick, high-quality morning meals from a hungry public, investing in a breakfast restaurant franchise has never been more appealing. Among the top players in the breakfast QSR industry, Bojangles stands out as a leading choice for shrewd franchise investors. 

Below, we’ll explore the benefits of owning a breakfast restaurant franchise, some of the reasons behind the rising popularity of breakfast dining, and why Bojangles is a top-tier breakfast franchise opportunity.

A Renewed Demand For Breakfast Restaurant Franchises

Aside from being the most important meal of the day, it has also proven to be a strong daypart for restaurant operators. According to recent industry reports, the breakfast food market has bounced back from COVID-era challenges and is projected to continue its upward trajectory in the coming years. 

For 2025, the breakfast franchise industry is rocking steady at a CAGR of 7.5% with an estimated valuation of over $15B.  Impressive and enticing figures to be sure, the data is driven largely by shifting consumer habits, including the rise of on-the-go dining and a returning need for all-day breakfast options. 

Modern life has made convenience a top priority for consumers, and many people feel they no longer have time to prepare breakfast efficiently at home, leading them to seek out quick-service restaurants that offer delicious, high-quality morning meals. Additionally, the challenges of COVID also birthed an accelerated demand for takeout and delivery options. With all of these factors at play, QSR breakfast franchises are in a prime position to pull ahead. 

What Makes Bojangles A Breakfast Franchise Behemoth?

• Brand Recognition and Loyalty

One of the biggest advantages of investing in a Bojangles franchise is the brand’s strong recognition and loyal customer base. Founded in 1977, Bojangles has grown into a household name nationwide, and particularly in the Southeastern United States. The brand’s iconic logo, catchy slogans, and memorable advertising campaigns have made it a favorite among guests for decades.

Bojangles’ diehard customers are drawn to the brand’s commitment to quality and its unique Southern flair. This built-in customer base provides franchisees with a significant leg up and allows them to take advantage of positive preconceived notions that guests have about Bojangles’ one-of-a-kind brand image. 

• Unique Menu Offerings

Bojangles’ menu is a key differentiator in the relentlessly competitive breakfast restaurant franchise industry. While many fast-food chains offer standard breakfast fare at certain hours of the day, Bojangles provides a distinctive lineup of Southern-inspired dishes all day long. Its made-from-scratch biscuits alone are a standout item that have kept customers coming back for years; when you combine that with its famous sweet tea and mouthwatering chicken made with a secret blend of bold spices, you have a menu that stands tall in the modern breakfast franchise landscape. 

In addition to its mouthwatering breakfast menu, Bojangles offers a wide range of craveable all-day delights, including new boneless menu options and best-in-class hand breaded tenders, giving customers endless flexibility when satiating their appetites. This versatility also allows franchisees to maximize revenue, since they never have to deny product sales due to arbitrary time-of-day restrictions. 

Key Benefits of Owning a Bojangles Breakfast Restaurant Franchise

• Strong Value Potential

The industry’s growth trajectory, outlined above, has all the makings of an attractive climate for investors in the breakfast restaurant franchise space. With consumers increasingly dining out for breakfast, franchisees can tap into a potentially lucrative market, and Bojangles’ strong industry bonafides, combined with its proven business model, further enhance value potential for franchise owners.

• All-Day Breakfast Options to Maximize Revenue

One of the biggest advantages of owning a Bojangles franchise is the ability to serve breakfast all day, rather than strictly during traditional breakfast hours. This flexibility allows franchisees to cater to a wider audience, including late risers, night shift workers, and those craving breakfast for dinner. By offering all-day breakfast options, operators are able to capitalize on every part of their menu, day or night.

• Outstanding Support for Franchisees

Bojangles provides comprehensive support to its franchisees, making it easier for them to run and oversee multiple locations. Franchisee benefits in the form of site selection and restaurant design assistance, in-depth training programs, access to technological tools, and ongoing operational support exemplify Bojangles’ commitment to helping franchisees thrive. Additionally, the brand’s robust marketing campaigns and national advertising efforts help drive increased traffic. 

How to Start Your Own Bojangles Franchise

Investment Requirements and Franchise Fees

Individuals looking to invest in a Bojangles franchise will need to possess $1M in liquid capital, a $2.5M total net worth, and be prepared for the 3 unit minimum deal. On top of the $35K franchise fee, estimated initial investment in an Express restaurant ranges from $720,220 to $1,817,200; for Traditional, Free-Standing restaurants, the range is $2,600,320 to $3,779,700. 

The Process: A Step-By-Step Guide

1. Interview With a Bojangles Representative.
2. Review the FDD, Complete the NDA and Application.
3. Submit a Financial Qualification Package.
4. Attend Discovery Day.
5. Sign a Letter of Intent.
6. Execute Development Agreement.

Breakfast Restaurant Franchise Success With Bojangles

Bojangles’ overwhelmingly popular take on fried chicken and biscuits has been a hit in the Southeastern US, and the brand is ready to continue its expansion across the nation. Think your community is hungry for the robust flavors and unforgettable experiences that Bojangles has to offer? 

Take a look at the Bojangles franchise website and scroll down to see a map of all currently available territories. If you live in a future territory, don’t worry–the Bojangles team is eager to hear from you. When you’re ready, fill out a contact form to request more information and get started with a breakfast restaurant franchise on the move!

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