Maximizing Sales, Labor, and Workflow with Off-Premise Dining: A Game-Changer for Franchisees

Content:

1 The State Of Off-Premise Dining In 2024
2 Customer Acquisition and Retention
3 Apps-a-Plenty
4 Efficiency In Operations
5 Bojangles: The Off-Premise Powerhouse
6 Opportunity Awaits

The State Of Off-Premise Dining In 2024

Takeout and delivery are two increasingly popular services that many restaurants offer to their guests, affording diners flexibility and convenience in how they choose to enjoy their meals. No matter how you slice it, over half of consumers consider off-premise ordering to be essential, and operators who fail to give these options to their customers not only stand to lose revenue, but public favor as well.

Ready to reach more customers, increase sales, and streamline your operational efficiency through off-premise dining? Keep reading to learn more about this resilient, growing arm of the QSR industry and why Bojangle’s is uniquely positioned to excel.

Customer Acquisition and Retention

Having the ability to meet customers exactly where they are is a particularly strong tool in the franchise owner’s belt. The addition of takeout and delivery services effectively triples the number of ways for your guests to enjoy their favorite foods; by having the option to eat at the restaurant itself or somewhere else entirely, and even have it delivered to your current location if you’d like, customers will have virtually no excuse whenever a craving sets in.

For attracting both new fans and loyal devotees alike, having every possible option available to facilitate their orders is crucial. When hungry diners are seeking out their next meals and assessing the local food scene, sheer convenience can often be a determining factor in their final decisions.

Let’s say, for example, that two restaurants offer completely identical products, except Restaurant 1 has a convenient, low-hassle delivery service on top of their simple takeout and dine-in options, while Restaurant 2 boasts no delivery service, only offers takeout on the weekends and has limited dine-in capacity. Automatically, it’s easy to assume that Restaurant 1 will gain a higher local market share out of pure convenience.

Apps-a-Plenty

While some restaurants still prefer to maintain takeout and delivery entirely by themselves, more and more are turning to app-based services. Partnering with a food delivery service can be an extremely helpful boon to your business and help expand your reach to people all across your territory. Some popular apps in the US today include:

UberEats
Postmates
GrubHub
Instacart
Shipt

Some of these services also give customers the option to place takeout orders through the app; that way, whether they choose takeout or delivery, a third party does the heavy lifting of connecting the customer with the restaurant, while your team continues with their normal work.

According to Doordash, a whopping 70% of consumers ordered both takeout and delivery last month. This ease of use on the customer’s end makes it clear to see why so many diners love delivery and takeout apps, but what about for restaurant staff and management? What does partnering with a food delivery app mean for your daily operations?

Efficiency In Operations

For anyone who’s worked in a kitchen, they know that efficiency is the name of the game. While it can seem daunting to add another set of services to your already busy daily routine, understanding how a third party can streamline takeout and delivery for you is important.

Technology comes into play here, making the connection between you, your customers and their couriers virtually seamless. By using a food delivery service instead of relying on your team to take the calls and make the deliveries themselves, you can focus on what really matters: the food. In the end, you end up saving time and energy while simultaneously opening yourself up to a slew of new sales.

Employees are quickly able to adapt to the digital ordering format. When it comes to web cart management services on your end, the user experience is optimized for speed and convenience; integrating your menu and prices into their systems is a simple process. By spending just a little time setting everything up on the administrative end, restaurant operators stand to gain enormously in the long run from off-premise dining.

Bojangles: The Off-Premise Powerhouse

With 83% of our business coming from off-premise dining, Bojangles is a remarkably strong franchise within the growing market. For potential franchisees seeking a time-tested QSR that’s flexible within the modern landscape, Bojangle’s is the Southern-style chicken champion with all of the right ingredients.

For over 45 years, we’ve been adapting to changes in how our guests like to enjoy our food, and recent increases in demand for convenient takeout and delivery services are welcome news for us. Across the country, our franchisees successfully partner with apps like UberEats, DoorDash and GrubHub every day to bring our famous chicken and biscuits to hungry guests.

Franchisees who properly utilize these services can increase their sales without having to further strain manpower too heavily in order to do so. Day after day, we are able to maintain relationships with our devotees and gain brand new fans through our plethora of dining options. While we would be nothing without our delectable food itself, convenience is key to success in the QSR industry, and we are able to further entice diners with our products by giving them the power in how, where and when to enjoy Bojangle’s.

Opportunity Awaits

If you’re eager to see how you can join the Bojangle’s franchise family and capitalize on the soaring popularity of off-premise dining, we can’t wait to hear from you. Head on over to our website to learn more about why we continue to dominate breakfast with our fabulous fried chicken and how a Bojangle’s franchise can fit snugly into your investment portfolio.

Have additional questions about opening a Bojangles franchise? Be sure to fill out a submission form at the bottom of our Franchising page to speak to a team member today!