How Our Fast-Casual Chicken Concept Attracts New Consumers

Content:

1 Driving Profitability Through Menu Innovation
2 Innovation While Sticking to Tradition
3 Join in and Grow with Bo!

At Bojangles, we pride ourselves on delivering Southern flavor and hospitality with every bite. As we expand into new markets, we continue that tradition while catering to the unique tastes of our new fans. Since 2020, we’ve been on a mission to perfect hand-breaded chicken tenders within our segment.

We know that each market is unique, and attracting new customers successfully stems from knowing what they want. While we cherish our Southern roots and classic menu items that have placed us at the forefront of the chicken industry, Bojangles is an evolving fast-casual chicken concept that adapts our classic tastes to welcome new, enthusiastic fans as well as provide more delicious options for our long-term diners. This blend of tradition and innovation benefits Bojangles consumers, team members and operators, showing that we can stay on top of consumer trends and adapt our style to the needs of individual markets.

Driving Profitability Through Menu Innovation

The strategic rollout of our boneless menu is about offering new flavors and enhancing the profitability and sustainability of our franchise operations. Through diversifying our offerings, franchisees can drive repeat business and capitalize on consumer trends, ultimately bolstering their bottom line.

In today’s fast-paced industry, and with the growing popularity of the fast-casual chicken segment across the U.S., innovation is key to staying relevant and competitive. Bojangles understands the need to continue evolving our menu while staying true to our Southern flare to meet the ever-changing preferences of our customers. With our innovative boneless chicken menu, franchisees can rest assured knowing they’re aligned with a brand committed to staying ahead and driving growth opportunities for their business.

Innovation While Sticking to Tradition

While diversifying offerings for new markets is key to drawing in new fans, we also know the importance of remaining true to our iconic brand and history. So, what’s staying the same as we make our way into new communities across the country? Our loyal fans can still enjoy our famous breakfast offerings, which account for 34%* of our sales.

Our booming brand spread across 800+ locations nationwide is backed by our corporate team, with 285 locations being corporately owned and operated. We have skin in the game and are dedicated to the continued growth of all our franchisees through our menu expansion. Our 45+ year legacy will continue to resonate with consumers as we serve up delicious hand-breaded chicken in new territories.

Join in and Grow with Bo!

We invite you to join in on this flavorful journey as we roll out our new boneless chicken menu, offering an enticing spread of options that will captivate consumers and drive business growth.

As a Bojangles franchisee, you’ll have the opportunity to delight guests with our signature Southern flare while enjoying the benefits of our proven business model. Join us in spreading joy and building success, one delicious meal at a time!